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It will be a " 28 bot" created by New York company 29 ActiveBuddy, which is developing technology that lets popular software for trading short text messages be used to grab information stored on Web sites and computer databases. Rather than visiting a Web site for stock market information, for example, a person could send an instant message with the text "IBM stock" and instantly receive a response with the current price of IBM shares. An early version of the technology is already quietly living inside AOL Time Warner, Microsoft and Yahoo chat networks, providing movie schedules, stock quotes, and news headlines. It also can search for dictionary terms or answer math questions. Although it's still new, the service holds the potential to expand consumers' ideas of the possibilities far beyond the traditional Internet. It could even increase use of an IM service--for example, AOL Instant Messenger--as it siphons traffic from popular Web portals. At the least, it will change people's view of the lowly chat window. Underground programmers have harnessed AIM as a way to swap free music and other media files through a program called Aimster. The company is using instant messaging in a new set of software building blocks grouped under the code name HailStorm, which is being billed as a way for consumers and business customers to access their data--calendars, phone books, address lists--from any location on any device. Despite its successes, however, instant messaging has been hampered by a lack of standards and nagging questions about its true commercial potential. AOL Time Warner's AIM and ICQ services do not work with each other or rival offerings such as Microsoft's MSN Messenger and Yahoo Messenger, forcing a battle over interoperability that could slow the development of new features such as ActiveBuddy's data bots. In addition, while almost everyone wants a piece of the IM market, no one has yet figured out a way to generate significant revenues from the technology in its current form. Old robots in new houses ActiveBuddy is putting a new twist on an old idea of bots or "intelligent agents"--small pieces of software that can act more or less independently of direct human control. The service meshes the "chatterbots" that have populated the Net for decades, badly mimicking human conversation, with the database searching functions of an ordinary portal such as Yahoo's My Yahoo service. One of the earliest and best known of these "chatterbots" was named 30 Eliza, replicating the often-maddening responses of a psychologist to a patient. Responding to questions and conversation with new questions of "her" own, even this rudimentary bot was able to fool many people online into thinking that "she" was a real person. ActiveBuddy's technology doesn't go nearly this far in trying to mimic human responses. Instead it has joined with a lineage of software such as Atomica (formerly GuruNet), Octopus and Copernic that have tried--with only marginal success--to allow people to gather information from multiple places on the Net without having to visit Web sites. Automatic chat services and quick information tools haven't gained much traction in the past. But combining the two strategies inside instant messaging, which is already familiar to tens of millions of people, could prove the breakthrough that the two worlds have lacked separately. To consumers, the ActiveBuddy tool appears as just another name on a "buddy" list of one of the various IM providers. But on the other end of the buddy is a computer rather than a person. ActiveBuddy is conducting a nonpublic test of its service, using a secret "buddy" name that has been passed around by word of mouth since November. The code name fell into the hands of executives at Capital Records, who liked the service well enough that they decided to test it as a promotional tool. ActiveBuddy and Capitol are now building the first "activebuddy" to market the launch of a new record from rock band Radiohead, due out June 5. The buddy, which sits on a chat program's friend list, will let fans pull up fast answers on the band's tour dates, song lists and bios, among other tidbits. A broader release of the service is planned for June, shortly after the Radiohead service appears inside buddy lists. The company is working out just how it will make money from the technology, however. ActiveBuddy plans to partner with or license its technology to companies such as Capitol wanting to reach consumers. Gauging the cost of such deals is "like asking someone how much it costs to build a Web site," Levitan said, adding that it could be in the neighborhood of a couple hundred of thousands of dollars. The price all depends on how complex the buddy is, how many people use it, and the costs associated with running it on the various networks. Levitan also envisions Ford Motor and General Motors wanting to build bots capable of answering questions related to their cars. Other huge potential lies in the enterprise market, hooking up corporate intranets or sales forces to interactive agents. Real estate agents, for example, could call up information from a wireless device by using a corporate buddy. Although the market for such services is unproven, several companies are working on similar technologies. Significantly, IBM already uses a tool called "Buddy Bots" internally that allows employees to tap into company databases through an IM interface. Companies such as NativeMinds also provide automated responses for customer support requests. But creating cool technology and a successful business are not the same thing, and previous efforts to streamline the Web interface have been slow to offer clear revenue opportunities. Last month, the company released Atomica Pro, a product aimed squarely at the corporate enterprise market. Still, perhaps most threatening is the prospect of the IM companies building their own bots to expand their networks far beyond the world of chat. So far, the company has built interfaces to work with the major IM networks while they test the service, although it only works with PCs so far. In the meantime, the company and other developers are exploring new ways to turn IM from a chat box into something that rivals the power of the Web itself. Inc 37 Create alert 38 Create your own e-mail alert > Related stories * 39 Did AOL shoot the messenger? April 5, 2001 * 40 ICQ logs spark corporate nightmare March 15, 2001 * 41 Will instant messaging become instant spamming?
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