8/1 Yahoo to get 88% of the ad revenue in team up with m$. Y!m$,
discuss?
\_ I thought Jerry Yang would never sell!
\_ He's gone, replaced by some broad.
\_ 88% of pittance is still pittance, I don't know how people
think there is money in click through ads. Who clicks on them?
\_ do some math please and come back
\_ so my question is, are you one of these "know everything about
everything without researching it" guys? Because FYI, Google
/ AOL partnership made $678M in ad revenue last year. GOOG
reported $5.54B 2008 Q4 alone. Most of that is click ads!
Are you saying 88% x 678M = 596M is a "pittance" ? And that is
using the AOL numbers, not Yahoo/Microsoft numbers.
\_ It doesn't matter who clicks on them it's like the stock
market, people think other people click on them so they
value the ad space.
\_ So one good paper, story, journal can end all this?
\_ Who watches television or radio ads? One of the things advertisers
\_ My Parents. Your Parents. Your Grand Parents, your neighbors
who didn't go to Cal. Your waiter, the guy delivering your mail
the guy you buy your groceries from, the guy your parents and
grandparents buy your groceries from. As for radio, do any
of your parents drive? I know it is gauche to admit to drive in
Blue Belt Bay Area but in the next county over like vacaville
there are alot of car radios.
\_ You totally missed the point. The fact is that advertisers
only have a very limited way of telling who is listening
to their ads and what the effect is on buying behavior.
They can get much better real statistics online, which
they love.
\_ Is click fraud a problem? Can infact advertising spots
inflate their 'standings' by bots?
\_ Are these all rhetorical questions?
\_ no; how is the problem being addressed? It looks
to me that the same people paying out and taking in
revenue can work the system for fraud. And since
they hold all the logs who would know?
\_ All the big advertisers use third party
verification services, they don't rely on what
the website says is their ads delivered. There
is an ongoing war about click fraud, this
doesn't mean online advertising is dead, there
is bank fraud and perhaps more to the point,
things like Nielsen rating gaming as well.
/
"According to critics, this complex relationship may create a conflict of
interest. For instance, Google loses money to undetected click fraud when
it pays out to the publisher, but it makes more money when it collects fees
from the advertiser. Because of the spread between what Google collects and
what Google pays out, click fraud directly and invisibly profits Google."
\_ Right, so that's why all the newspapers are dying and Google is the
fastest growing big company in the world and advertisings are starting
to throw big bucks to online media. Because it all doesn't work. And
all they really need to do is listen to you to wisen up.
\_ "Property values only keep going up, they'll NEVER come DOWN."
\_ Post your real name so I can taunt you in two years.
Are you GOOG short @ $100/share guy?
\_ I tihnk he's trying to say that if you buy into a bubble you're
just as guilty of the Pass-The-Buck mentality as the countrywide
guys and the mkt mgr funds who invented Toxic Asset Technology.
\_ What bubble? The Internet Bubble? In 2009???
really like about online ads is the fact that they get real metrics. |
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