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The first batch of iPod minis to hit Japan were snapped up quickly: More than 1,500 shoppers lined up overnight outside Apple's Tokyo store. The entire stock was gone by 4 pm More than 1,500 Tokyoites lined up overnight outside Apple's Tokyo store to get their hands on an iPod mini.
At a press event on Omotesando, Tokyo's famous fashion street, skinny fashion models posed for cameras with the iPod mini, while journalists sipped cocktails in five different colors.
The two men, who began queuing at 5 pm the day before, were intimidated by the cameras, they said. Refusing to give their names, they said they didn't want their pictures taken as they entered the store. More than 40 reporters from Tokyo's major newspapers and TV stations were positioned just inside the store's front door. Store manager Steve Cano had to negotiate with the media-shy pair. Cano suggested they allow other shoppers to go in first, but the pair wanted assurance that if they did, they would be able to buy iPod minis -- and in the colors they wanted. The store opened 10 minutes later when the two had finally been convinced. The four levels of the store in Tokyo's upscale Ginza shopping district were soon filled with people, and long lines formed in front of the cashiers. Many had to wait for more than an hour to pay for their iPod minis.
During the wait, DJs played music while store staffers worked the cashier lines selling books and accessories for the iPod mini. On the fourth floor, one staff member explained through a booming microphone how much fun an iPod mini can be, while another staffer described the joys of the new AirMac Express (the Japanese name for AirPort Express), which went on sale the same day. Apple declined to say how many iPods were sold, but by noon, the store had run out of blue and green minis. Two days before, Apple held a swanky press event on Omotesando, Tokyo's famous fashion street. While skinny fashion models posed for cameras with the iPod mini, journalists sipped cocktails in five different colors. about 100 reporters from the tech press attended, but most were from fashion magazines. End of story Send e-mail icon Have a comment on this article?
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