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2012/9/25-11/7 [Uncategorized] UID:54485 Activity:nil |
9/25 MyShit gets a new faceover! Yay! http://www.mclanecreative.com/the-new-myspace-and-why-no-one-cares http://techcrunch.com/2012/09/24/the-mere-existence-of-a-new-myspace-makes-me-want-to-hurl-just-let-it-go |
www.mclanecreative.com/the-new-myspace-and-why-no-one-cares -> www.mclanecreative.com/the-new-myspace-and-why-no-one-cares/ It made its money, it had its run, its owners cashed out. So when Myspace unveiled its new look, no one really noticed or cared. Because Myspace became a place for advertisers and not a place for adolescents to connect and share. It was the underground, the secret power that elevated no named bands into the consciousness of throbbing crowds. And no one cares now because Myspace is top-down mainstream trying to market to teenagers. They know the difference between a start-up with no money and News Corp pumping millions into a dead brand for the sake of squeezing a few more million dollars out of it. It would have been better to just put it out to pasture. This is why corporations are horrible social media engines and start-ups are fantastic. To a start-up, it's about the dream of maybe making it big. To a major company, it's about making enough money to keep your shareholders happy so you can do it one more business cycle. |
techcrunch.com/2012/09/24/the-mere-existence-of-a-new-myspace-makes-me-want-to-hurl-just-let-it-go -> techcrunch.com/2012/09/24/the-mere-existence-of-a-new-myspace-makes-me-want-to-hurl-just-let-it-go/ Follow me on Twitter Drew Olanoff has over 10 years of marketing, PR, customer service and support, relationship building and management, product management, and technical support experience in multiple verticals. He has worked under some amazingly talented and gifted PR pros while working for startups as a "Director of Community",... It's not that I'm not supportive of iteration, a great comeback story or people in general, it's that this ship has sailed. Getting people to try new things is super difficult, but getting people to circle back to a dead wagon is nearly impossible. calls it "beautiful", but Harrison is about 14 years old, so he has forgotten everything that we've been through with good old Tom and Myspace. I'm sorry to hear that, but this brand/idea/whatever is crapola. Beautiful isn't what makes a product, it's the team, the focus and the potential for something great. I don't care if a rainbow Unicorn giving out free money starts using the site heavily, I have zero interest. |