tinyurl.com/2ymrrc -> finance.yahoo.com/tech-ticker/article/2565/Google-Filing-Warns-on-Near-Revenue-Growth
light revenue in Q4 was the reduction of "accidental clicks." Based on the language in the 10K, it appears this impact may continue in Q1 and beyond. The warning comes after the standard language about slowing growth rates due to size (which appear in every SEC filing and can be ignored), as well as more specific cautions about Google's ongoing quality-improvement programs (which have appeared in previous filings): In addition, the main focus of our advertising programs is to provide relevant and useful advertising to our users, reflecting our commitment to constantly improve their overall web experience. As a result, we may continue to take steps to improve the relevance of the ads displayed on our web sites and our Google Network members' web sites. These steps include removing ads that generate low click-through rates or that send users to irrelevant or otherwise low quality sites and terminating Google Network members whose web sites do not meet our quality requirements. In addition, we may continue to take steps to reduce the number of accidental clicks. These steps could negatively affect our near-term advertising revenues. It's possible that this is just a locking-barn-door-after-horse-gone addition, but if "accidental click" reduction were unlikely to affect revenue in Q1 and beyond, we doubt the company would have included it.
report abuse you proggish - Tuesday February 19, 2008 12:19PM EST who cares about Blodget's past history? every serious investor knows to always check out the 10-K filings for companies, so get with the program ok?
report abuse you Pam K - Tuesday February 19, 2008 12:31PM EST Click fraud has always been an issue. at least until they find another computer to use with different registration#'s.
report abuse you eandeinc - Tuesday February 19, 2008 12:44PM EST Long term the click problem should prove to be nothing but a blip in GOOG's growth. Over the years we have seen some writers go out of their way to knock GOOG, but the company continues to grow.
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