csua.org/u/kt3 -> www.portfolio.com/culture-lifestyle/culture-inc/arts/2008/01/14/Britney-Spears-Career-Analysis
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View Full Profile To the casual tabloid reader, Britney Spears' life looks like a train wreck. To the Britney Industrial Complex, comprising everyone from paparazzi to perfume vendors, she is a gold mine. Whether she's shaving her head or battling for custody of her children, Britney seems to grow more fascinating (and to some people, more lucrative) every time she stumbles. Recent court documents suggest she's amassed a $125 million fortune and continues to rake in about $737,000 a month, or nearly $9 million a year. But that's chicken feed compared with the overall Britney economy.
the average take for her 265 solo shows is $583,138, according to Pollstar, which tracks touring data. But there's a lot more of Britney for sale than her music: Pure Nightclub in Las Vegas reportedly sold seats at a table next to hers for $50,000 at a recent bash, and she still commands between $250,000 and $400,000 just for showing up at events.
Competitor Splash News says that Britney accounts for 10 to 15 percent of its business, boosted this year by $200,000 for photos of Britney in a hot tub. All told, Britney probably makes up a full 20 percent of the paparazzi business. A celebrity tabloid with Britney Spears on the cover sells 128 million newsstand copies, some 33 percent more than the average. During that period, newsstand sales of issues with her on the cover amounted to a staggering $360 million.
Yahoo Search rankings in six of the past seven years, slipping to No. Searches for Britney were up 60 percent in 2007, the year of her divorce, shaved head, and car wreck. "I would hesitate to give her that much power, but it's hard to argue with the facts." Estimated average annual take: $75 million K-Fed The most famous ex in America, Kevin Federline is living large off his Britney-fueled image. Nightclubs reportedly pay him about $30,000 just for appearing. And he gets $35,000 a month from Britney in spousal and child-support payments. Estimated average annual take: $1 million The Bottom Line Britney's peak touring and recording years are surely behind her, but the public's fascination with her chaotic life continues to mint money for those selling her image. Estimated annual value of the Britney Spears economy: $110 million to $120 million Additional Reporting by Miriam Datskovsky Loading...
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