www.slideshare.net/jyri/microblogging-tiny-social-objects-on-the-future-of-participatory-media
com Slide 2: Top 100 English Web sites on Alexa 1 Yahoo 31. net An increasing number of the most popular services are built on user-generated content. Slide 3: This talk has 3 parts Slide 4: 1 The case for social objects 2 Five principles for building services around them 3 My take on the next wave Slide 5: butterfly, butterfly fly in the sky butterfly, butterfly flies so high butterfly, butterfly lands on my thigh butterfly, butterfly motionlessly lies butterfly, butterfly gracefully dies Slide 7: $580M Slide 9: Is MySpace another butterfly? Slide 11: The sites that fail are just social networks' Slide 13: The sites that work are built around social objects Slide 14: Think about the object as the reason why people connect with each particular other and not someone else Slide 15: Flickr did it to photos Slide 17: Delicious did it to bookmarks Slide 19: Amazon did it to books Slide 21: The focal object on MySpace is music Slide 23: How does one build a service around social objects? Slide 24: 5 key principles Slide 25: 1 Define your object Slide 26: When we first launched Flickr, it was a Flash application that was mainly just a chat environment with real-time photo sharing. As we started adding features to the site itself, like pages that hosted the photos so that people could visit them at a unique URL, we had a lot more success with that. org/wiki/Social_network Thumbnails and widgets Actual files Slide 34: 4 Turn invitations into gifts Slide 35: PayPal example Slide 36: Skype example Slide 37: 5 Charge the publishers not the spectators Slide 38: Habbo Japan example Slide 39: Freemium business model Slide 40: Quick Checklist 1 What is your object? Slide 41: What will be the Next Big Thing in participatory media? Slide 43: Preconditions of a disruptive innovation: 1) Simpler or 2) Cheaper or 3) Frees from need to go to inconvenient place Slide 46: ? Slide 54: Preconditions of a disruptive innovation: 1) Simpler or 2) Cheaper or 3) Frees from need to go to inconvenient place Slide 55: Jaikus = short posts to the people who follow you Slide 56: Preconditions of a disruptive innovation: 1) Simpler or 2) Cheaper or 3) Frees from need to go to inconvenient place Slide 58: "Can you talk?" Slide 78: Last but not least an announcement Slide 85: Dankjewel.
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