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Motorcycle Parts and Accessories Market Study We would like to understand your thoughts and impressions of different aftermarket motorcycle parts manufacturers and the products they make. Purchasing these parts and accessories tends to help "make a motorcycle your own," and we are interested in learning how consumers approach the process of customizing their motorcycles. The survey should take approximately 15 minutes to complete.
Primary Harley Davidson - Cruiser (eg Road King) Harley Davidson - Other Metric - Sport/street (eg Honda Super Hawk) Metric - Cruiser/touring (eg Honda Gold Wing) Metric - Offroad/dirt Other - Street Other - Offroad Other - VTwin For the following questions, please reference your primary motorcycle. Less than 1 year 1 - 2 years 3 - 5 years Over 5 years 6) What was the purchase price of your motorcycle? Less than $5,000 $5,001 - $10,000 $10,001 - $15,000 $15,001 - $20,000 $20,001 - $25,000 More than $25,000 7) Did you purchase your motorcycle new or used? New Used 8) Typically, when would you customize your motorcycle with the following aftermarket parts and/or accessories... Never Every month Every 3 months Every 6 months Every year Every 2 years Every 5 years Powertrain (engine, transmission, chain, etc) Performance (exhaust, brakes, shocks, etc) Comfort (seat, backrest, foot-pegs, etc) Maintenance (tools, lines, oil, etc) Other 11) In the future, do you expect to spend more or less money customizing your bike than you have in the past? Spend more money on customization Spend less money on customization For questions 12 and 13, you will likely have multiple selections for some vendors / retailers / websites.
Please answer the following questions on a scale from Strongly Agree to Strongly Disagree. Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree Arlen Ness Corbin Seats Harley Davidson (parts and accessories) Honda (parts and accessories) Kuryakyn Mustang Seats Ohlins Performance Machines Inc. Progressive Suspensions Renthal Rinehart Star Motorcycles Vance and Hines Wild One 15) I believe the products from this vendor are expensive. Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree Arlen Ness Corbin Seats Harley Davidson (parts and accessories) Honda (parts and accessories) Kuryakyn Mustang Seats Ohlins Performance Machines Inc. Progressive Suspensions Renthal Rinehart Star Motorcycles Vance and Hines Wild One 16) I believe the products from this vendor are durable. Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree Arlen Ness Corbin Seats Harley Davidson (parts and accessories) Honda (parts and accessories) Kuryakyn Mustang Seats Ohlins Performance Machines Inc. Progressive Suspensions Renthal Rinehart Star Motorcycles Vance and Hines Wild One 17) I believe the products from this vendor are reliable. Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree Arlen Ness Corbin Seats Harley Davidson (parts and accessories) Honda (parts and accessories) Kuryakyn Mustang Seats Ohlins Performance Machines Inc. Progressive Suspensions Renthal Rinehart Star Motorcycles Vance and Hines Wild One 18) I believe the products from this vendor are high quality. Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree Arlen Ness Corbin Seats Harley Davidson (parts and accessories) Honda (parts and accessories) Kuryakyn Mustang Seats Ohlins Performance Machines Inc. Progressive Suspensions Renthal Rinehart Star Motorcycles Vance and Hines Wild One 19) I believe the products from this vendor improve the performance of my bike. Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree Arlen Ness Corbin Seats Harley Davidson (parts and accessories) Honda (parts and accessories) Kuryakyn Mustang Seats Ohlins Performance Machines Inc. Progressive Suspensions Renthal Rinehart Star Motorcycles Vance and Hines Wild One 20) Please feel free to provide additional comments regarding your thoughts on the motorcycle parts and accessories market.
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