ibloggedthis.com/2006/08/10/czech-apple-advertisement-picture
Apple Ipods are sexy, and so is that girl, why not put the two together? Sure there will be people who will be offended (for no reason mind you), but we have to be willing to take that chance! Either way, we can always root for that ad campaign to make it overseas!
The text means "iPod - The best companion for the summer" Spolecnik can also mean "friend" or "partner"; it's derived from the word spolecnost, which means "company".
As a matter of fact, it's an image from the official Apple Store. I'm Czech but I live in San Francisco so I understand your amusement. Neverthless, in Europe this is not a big deal - people wouldn't think this is provocative or too sexy...
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