Berkeley CSUA MOTD:Entry 40554
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2005/11/12-14 [Politics/Domestic/Gay, Politics/Domestic/Election, Computer/Companies/Google] UID:40554 Activity:nil
11/11   http://www.washingtonpost.com/wp-dyn/articles/A22435-2004May12.html
        I just found out that whenever you search for something and
        click on the sponsored link, the sponsors pay anywhere between
        a few cents to $30 dollars. YES $30 dollars, that means I
        have the power to waste $30 per click even if I'm not interested
        in that company. So I have a suggestion for all of you bored
        Green Peace liberals with nothing else to do. Search for
        Republicans and start clicking on "Republican Dating" or
        "The Republican Store" or any site that supports the GOP. Now
        that you are empowered to bankrupt their internet funding,
        spread this message to all of your hippy friends now!
        \_ Sorry, it didn't work that way many years ago when I was at a
           ad based company.  I'm certain it doesn't now.  No one is paying
           $30 for a click through.  They would pay $30 for an actual signup
           with a real CC# attached though.  For the click throughs (which
           were measured in $/1000 clicks in my day) we only got paid for
           real clicks after the logs went to a third party service for
           'cleaning'.  You can't honestly believe you're the first person
           to have ever thought of inflating someone else's costs with fake
           clicks?  Anyway, as a philosophical/political thing, if your
           philosophy was so great you wouldn't need to try 'dirty tricks'
           to win.  Your philosophy should stand on it's own merit at the
           ballot box.
           \- if you want to cost the Rs real money you have to be less
              lazy. one thing you might do is see if the cash checks for
              1cent. if you get pre paind fund raising englvelopes from
              them keep sentind them 1cent checks [i get free checks].
              that's a suggestion that doesnt involve leaving the house.
              you might also put like glitter in the envelope. i assume that
              is not illegal. yes, i know this doesnt cost them real money
              but it might deliver psychic satisfaction. i also realize
              it may not be the R machine processing these checks so you
              will have to decide if it is appropriate to fill the office
              of a R contractor with hard to get rid of glitter. anyway,
              this is after about 30 seconds of thought. i am sure i could
              come up with something better, but yeah, there is a no free
              lunch aspect to this. i certainly have no problem mailing
              empty prepaid envelopes back in cases of unsolicited junk
              i dont like. i guess you can look at their return addresses
              and subscribe them to gay vacation advertising lists etc.
              \- oh, you also may be better off trying to disrupt a small
                 unit ... like say infiltrating the BCR etc.
        \_ Having spent a summer working on ads analysis at Google, I can
           assure you that the cost-per-click can get outrageously high.
           However, you're unlike to be able to take advantage of this
           because (a) you won't be able to find out which keywords are
           expensive without alot of work and (b) Google has a many smart
           people working on detecting clickspam and they've gotten very
           good at it. --darin
           [ reformatted - formatd ]
ERROR, url_link recursive (eces.Colorado.EDU/secure/mindterm2) 2025/07/08 [General] UID:1000 Activity:popular
7/8     

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www.washingtonpost.com/wp-dyn/articles/A22435-2004May12.html
Permission to Republish By David A Vise Washington Post Staff Writer Thursday, May 13, 2004; Page E01 Antonella Pisani considers herself a portfolio manager, but she doesn't t rade stocks and bonds. Gateway is one of more than 150,000 advertisers that participate in a con tinuous electronic auction for the right to place an ad on the screen wh en a computer user types keywords in English and other languages into th e Google search engine. The ads appear either above or to the right of G oogle's free search results. Through a system known as pay-per-click, advertisers pay Google a fee, eq ual to their bids on keywords, each time a computer user doing a search clicks on one of their ads. Last year, those clicks generated about 95 p ercent of the company's nearly $1 billion in revenue. Today, Google is rolling out a new product in test form that will enable marketers to include photographs and graphics in ads distributed to thou sands of Web sites. Previously, ads purchased through Google had been te xt-based. The hefty advertising revenue at Google, as well as its use of a sophisti cated auction market for keywords, were described in the company's recen t filing for its upcoming initial public offering of stock. Though Googl e was guarded about its plans, the filing makes it clear that the auctio n market for search terms is a central part of its growth strategy. Every advertiser willing to pay at least a nickel gets the right to place an ad, but only the top bidders as determined by Google get placement o n the first page of search results. To find buyers online for its computers, cameras and other products, Gate way spends millions of dollars quarterly on Google. Pis ani said plural terms often cost more because consumers using them in se arches are more likely to end up as buyers. It is a very effi cient marketing program," Pisani said. All of this is a marked departure from pop-up ads and the banner ads that dominated online advertising a few short years ago. In contrast to a ba nner ad, which a company paid for whether a computer user read it or not , a company pays Google only when a potential customer clicks on one of its ads. That click typically takes the consumer directly to an Internet page where a purchase can be made. "Google is a marketer's dream," said Les Kruger, manager of online market ing for AT&T Wireless.