csua.org/u/avl -> www.elise.com/web/a/be_a_thought_leader.php
Small companies have to work hard to get visibility, especially when the market is crowded with competitors all vying for the same business. In h igh tech they face the added dilemma that IT departments dont want to bu y from a small unknown vendor, and the vendor cant become large and repu table unless it has major customers. So, how does a company become bette r known with limited resources? What differentiate s a thought leader from any other knowledgeable company, is the recognit ion from the outside world that the company deeply understands its busin ess, the needs of its customers, and the broader marketplace in which it operates. Trust is built on reputation and reputation is generally NOT built on adv ertising. Become a thought lea der in your field and it wont matter as much how big you are. Journalists will quote you, ana lysts will call you, websites will link to you. Before one takes the first actionable step, a fundamental shift in mindse t is needed. Thought leadership requires a spirit of generosity - genero sity of one's time, intelligence and knowledge. It requires a trust that by being open with what you know, and by sharing your time and knowledg e, the world will reward your efforts. With that in mind, here are steps that will help you on your way to being a thought leader: 1 Cultivate the press. If you are the CEO or the VP of marketing of your company, you should have a list of 20 writers and editors who regularly report on your market. You shoul d be calling them, meeting with them, and calling them some more. Journa lists are very busy people, often working on ridiculous deadlines. So, w hen you call you need to give them something that they can use to make t heir life better a lead, a story, some insight, a quote, customers to wh om they can talk for quotes. Journalists have a sometimes well deserved reputation for being incredibly curt, arrogant, and annoying. Show that you understand and care about the problems that your customers are trying to solve. Assemble a valuable knowledge base of materials th at demonstrate not only your expertise but also your commitment to solvi ng your customers problems. Write industry specific pieces that have use ful information for potential customers rather than sales pitches for yo ur products. Get what youve written into the hands of anyone who m ight care. Submit articles to editors of newsletters, trade magazines. Put your name on them and give them to anyone who will listen. Identify trade shows and conferences that customers and industr y influencers are attending and get on panels or lead workshops. Find ou t about the local associations that host speaking events and submit your self for giving a talk. You are there to info rm and educate, to provide a unique perspective. Your website should be a source of useful informatio n for customers, potential customers, and influencers. It is surprising that so many companies still view the web as a place to park their corpo rate brochures versus a dynamic, highly interconnected exchange of knowl edge. Your website incre ases in value the more people know about it and link to it. The more ref erence-able your website is, the more it will be referenced. If you wan t to do lead generation, use direct response ads rather than holding the information on your website hostage. Finally, 7 Make thought leadership a strategic imperative for your compa ny. Ideas and insight do not require dominant market share or millions i n capital expenditures. Your company does not need to be a leader in sal es to be considered a thought leader (though of course it doesn't hurt). In high tech especially, the rules of the game change so quickly that i nsight becomes currency. But becoming a thought leader does require work and commitment. It demands the often difficult task of looking at your company from the perspective of the world outside. Generating an ongoing effort towards thought leadershi p is the best way to ensure that it actually happens.
Thought Leader: Kundenfang fr Jungunternehmen from MEX Blog habe bei Elise einen spannenden Artikel namens elise "be a thought leader " gefunden, zu einem Thema, wie sich Jungunternehmen in einem hart umkm pften Markt bekanntmachen knnen. Ich erlaube mir, den Artikel komplett hier darzustellen (ich vertraue dem......
Be A Thought Leader and generate leads from B2B Lead Generation Blo g If you're a small company how can you become more visable and and generat e sales leads with limited resources? As the sales landscape becomes increasingly more commoditized you can devel op an edge.
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