1/20    Why do people bid up items past its Buy It Now Price?
        \_ why does the interface allow them?  shouldn't it just BUY NOW
           as soon as they reach the 'buy now' price?
           \_ once you start bidding on a Buy Now item, the Buy Now option
              goes away (unless there is a reserve)
        \_ The buy it now price is generally set above the opening bid.  Once
           someone bids for the item the buy it now option generally goes
           away.  Basically, the seller is hoping someone is desperate and
           will immediately pay more for the item.  The bidders, by bidding
           instead of paying the buy it now price, are hoping no one else will
           want it badly too.  Sometimes bidders miscalculate and there is
           a bidding war ... On some items the buy it now price is the same
           or just pennies above the opening bid, meaning the seller
           essentially just wants to sell the item for price X.  If someone
           bids on that one, then they are morons.
           \_ yeah, well the exception to this is that the supply is so great
              (for example I was buying a popular DVD movie) that even when
              you've been outbidded, you can just go to the next item. This is
              effective when the item is popular and when you're really cheap
              and want to save a buck or two.