www.superbrands.org/242
Ever since its creation in 1743, the House of Mot & Chandon (pronounce M o-ette) has been associated with status and celebrity: from Louis XIV, o ne of its first customers to Madame de Pompadour who famously said Cham pagne is the only wine that leaves a woman beautiful after drinking". In 1893, Mot was awarded the Royal Warrant by Queen Victoria. In continui ng the long-held Royal Warrant, Cuvee Vintage 1942 was released to celeb rate Queen Elizabeth II's coronation, followed by Silver and Golden Jubi lee cuves. Today Mot & Chandon is renowned around the world for its on-going associ ation with the fashion industry. Proud sponsors of London Fashion Week s ince 1997, followed closely by Milan, New York, Paris, Tokyo, Sydney (an d Bombay, Barcelona, Moscow as well), Mot is savoured backstage before and after some of the most illustrious fashion shows. Every season, some 18,000 glasses of Mot quench the thirst of the London fashion scene. S ome 70 years after they were the height of fashion in Parisian cafes, Mi ni Mots were re-introduced at London Fashion Week, with straws to save models from smudging their lipsticks on glass. Later, in 2002, Mot laun ched Champagne's first mini bottle of ros champagne, Mini Mot Ros, wh ich instantly became the media's favourite tipple. In 1998, the prestigi ous Mot & Chandon Fashion Tribute was launched to celebrate a designer who has, and continues to, influence the world of fashion both in the UK and internationally. The first Tributee was the glorious doyenne of fas hion, Vivienne Westwood. The 2002/03 Tribute was granted to cult milline r Philip Treacy, which gave the fashion gliteratti the opportunity to at tend the most lavish party at the V&A museum. Attended by the likes of Naomi Campbell, Grace Jones, Erin O'Connor, Alex ander McQueen, Valentino and Sophie Dahl, the Tribute generated a stagge ring 25 million media coverage and was recognised as 2002's party of t he year. Mot will launch its first concession within London's leading department store, Selfridge's, in the shape of a 70 square meter bar overlooking Lo uis Vuitton, Dior, Fendi, Celine et al. In 2002 Mot introduced its firs t live' window at Selfridge's that was staged as a backstage scene with models sipping Mini Mot Roses. In the case of most brands, a vintage collection evokes a museum with rar e and beautiful pieces from the past. Mot & Chandon, give today's consu mers the opportunity to taste a bit of history with each glass of its vi ntage champagne. Somewhere underground in their 175 mile cellars, you w ill find some of Mot's finest vintage bottles being stored for future r elease. Vintage champagne is made exclusively of grapes from a single ye ar, when the harvest has been judged of outstanding quality by the winem aker. Champagne's first Vintage champagne in 1842 was Mot's, and was re leased to meet the demand from British and American wine lovers for more mature wines. As part of their Vintage campaign, Mot drew upon their c ollection of archive photography showing glamorous celebrities enjoying Vintage Mot dating back to the 1930s. The Vintage campaign sees the 200 3 launch of a glossy magazine titled Vintage, which will feature a wide collection of vintage objects and vintage culture of interest to modern consumers. Moreover, some of Mot's very scarce older vintages (includin g 1964 and 1978) will be introduced this year for those connoisseurs see king something even more exclusive, and will be made available in select ed Mot Vintage bars in the UK.
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