www.gnn.tv/content/eminem_mosh.html
Dial-Up Eminem's Mosh Music Video - Directed by GNN's Ian Inaba Directors Note: Most Americans are well aware that in 2000, the president ial election was decided by 537 votes. From hanging chads to the hourly updates of the manual recount, this story was obsessively covered by the mainstream press.
discovered that thousands of primarily minority voters were s crubbed from the voter registry in Florida and prevented from potentiall y changing the course of Americas turbulent last four years. By the spring of 2004 all around the country, groups from both sides of t he aisle were organizing and activating plans to impact the coming presi dential election from MoveOn to Swift Boat Veterans for Truth.
Through Palasts reporting and our own in vestigations into electronic voting machines and the crossover campaign that defeated Congresswoman Cynthia McKinney, we became increasingly awa re of the fallibility of elections and the fragile state of Americas mos t fundamental democratic process. With more than 55 million voters between the ages of 18 an d 35, this demographic group accounts for 36% of the total eligible vote rs in the US And as witnessed in 2000 it all comes down to who shows u p to vote on election day. So on the eve of one of the most spirited elections in recent times, its time to try and turn out the vote. As a music video director, ideas for videos usually come independent of the song and are then adapted to fit the timing and lyrics of the featured track. I initially developed a co ncept for this video in June 2004 and contacted Interscope shortly after to find out what artists in their roster would be releasing albums near the election. The goal was to make a video that inspired young people t o vote because they too often disregard it as a powerless exercise. To s how them that political decisions do impact their daily lives and that v oting is the most powerful act we all have to voice our opinion and effe ct change. And to educate and reiterate the point that whether or not pe ople want to accept it, there are forces in play that attempt to suppres s the youth and minority vote. When I got the callback that our favorite conspirator of controversy, Emi nem would be releasing an album in November, I knew we had the potential to say something that would be heard by the masses. And after hearing t he song later that month it seemed Mr Mathers had also been in the lab concocting his own plans for the election and it was precisely the anthe m I had been looking for. So with less than six weeks to deliver we put together a team and forgot about what it meant to sleep. In order to pro duce animation for a song that runs 5:20 in just over 5 weeks we were go ing to need a lot of green tea and mate and a little help from Marshall himself. This video was made possible by a team of artists who came toge ther inspired by a song and video that might be able to effect the next four years of all of our lives. Two years ago, this video would not have been approved by a single record label. A year ago it would never had the possibility of being played on television. But with the changing tide of public sentiment marked by th e success of our last video for Chronic Future, an anti-war message that made it into rotation on TRL we think it might just have a chance.
Or will they finally allow an artist who has the courage to spe ak out to take center stage and utilize the airwaves for something other than typical celebrity fodder?
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