www.automotive.com/news/25/7265
com/) to determine how American drivers plan to vote in the 2004 Presidential election based on what they drive. The study also shows that voters support candidates with similar vehicles to their own.
Dodge convertible around Washington DC The Kelley Blue Book study shows Kerry snagging votes from just over half of convertible drivers. While the Blue Book believes Nader drives a hybrid vehicle, five of six hybrid drivers participating in this study are squ arely in Kerry's corner. "Clinton won in both 1992 and 1996 by appealing to 'minivan soccer moms,' " said Rick Wainschel, vice president, Kelley Blue Book Marketing Resear ch. "The fact that Kerry is currently trailing nearly 3-to-1 among miniv an 'security-moms' in our 2004 poll, should be of some concern to his po litical camp." Overall poll results show President Bush winning the election among drive rs by 20 points. "Bush can win again if he goes int o key swing states, like Michigan, Ohio and Wisconsin and gets out the ' big truck' vote." com/, which attracts more car buyers than any other site in America, and anal yzed by Kelley Blue Book Marketing Research. Survey respondents include 2,500 car owners from across the United States. The study was completed at the end of September 2004 to determine correlations between what peop le are driving and how they intend to vote in the 2004 US Presidential election. com) Kelley Blue Book is the most trusted vehicle information resource by both consumers and the auto industry. The company provides research tools an d up-to-date pricing on thousands of new and used vehicles, including th e company's New Car Blue Book Value, which reveals what a new car is act ually selling for. Since 1926, car buyers and sellers have relied upon K elley Blue Book for authoritative and unbiased information to make well- informed automotive decisions.
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