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TD Waterhouse - Online Investing - FREE Trades for a month Press Release Source: NeoPets, Inc. com virtual community, aged 8-17 and balanced to be equally representative of males and females, were asked various questions about the US presidential campaign, key political issues, and what media they use to get elections news. com Political Poll conducted online for the week beginning July 26, 2004: * 44 percent of the respondents would vote for John Kerry if the election was held today and they were old enough to vote; com Political Poll conducted during the week beginning July 12, prior to the Convention. In the pre-Convention poll, Bush led Kerry 41 percent to 40 percent in a virtual dead heat, with 10 percent being undecided and 2 percent saying they would vote for Nader. Additionally, only 60 percent of young people polled knew the names of the candidates in the first poll.
"They actively use the Internet more than any prior generation; they have greater access to multiple news sources and are more aware of national and global events than previous generations because of their access to alternative media." The poll also uncovered interesting information regarding how these young people find their news: * 71 percent identify broadcast television networks as their primary source of news and information about the upcoming presidential elections, with 38 percent saying it's their most important source; News is the leading Internet news source, with 23 percent; and "It is very interesting to see how closely the youth of America follow current events, including politics," said Rik Kinney, executive vice president of Neopets. "They may not be able to vote yet, but it is valuable to know how this next generation of voters view their country's politics, as they will be shaping the national debate over the next decade." com users aged 8 to 17 during the week beginning July 26, 2004. The sample was drawn from the Neopets website using a random sampling methodology. Quotas were set to ensure an end sample that closely matched the US census for demographic variables such as age and gender. com, consistently ranked among the top-10 "stickiest" sites on the Web by Nielsen//NetRatings, currently has over 23 million members worldwide, generates more than 7 billion pageviews per month worldwide.
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