www.internetwk.com/story/INW20021219S0003
Shein is president of The World, a small, 10,000-user Internet service provider in Boston. Founded in 1989, The World was a pioneering commercial Internet service. It has survived competition from the telecoms and weathered the dot-com meltdown, but Shein is worried that it won't survive spam. I surmised, correctly, that the e-mails were bouncing because of the spam blacklists that The World has in place. I called The World's tech support and the guy at the help desk couldn't do anything for me. He's a friend of mine, I've quoted him many times over the years and we've had dinner a few times. One of the reasons I use The World as an ISP is for its great tech support. I tried to get in a question, but Shein was angry and on a roll. People are in deep denial, but it's completely collapsing before your very eyes," Shein said. While some disagree with Shein's dire predictions, saying the problem will eventually be solved, e-mail watchers are in agreement that spam is a crisis. Matt Cain, an analyst with the Meta Group, said technology will likely solve the spam problem before it takes down Internet e-mail. Bruce Schneier, founder and CTO of Counterpane Internet Security, agreed with Shein's dire prediction for the future. He said Internet e-mail won't go away, but the current economic model -- where we pay a relatively small charge for an Internet connection, which includes, at no extra charge, all the e-mail we can send and receive -- will be replaced by e-mail tariffs. Get off your duff and implement one of the many vendors' anti-spam solutions, and/or program your e-mail reader with some rules-based filtering, and get back to work! But a bit of perspective here -- so are telephone solicitors. TV commercials and other conventional advertisers pay for the programming that carries their ads. Even surface junkmail is paid for by the sender -- indeed, surface junkmail subsidizes some of the cost of sending a First Class letter. But ISPs and enterprises aren't paid for carrying spam, indeed, the spammers steal resources from ISPs and enterprises to send their messages. The real cost of spam is not borne by the end-user, who utters a choice curse word, hits the delete key, and moves on. Shein estimates that about 30 percent of staff expenses at his 20-person company is now spent either putting in spam filters, or talking to customers on the phone about spam, or about false positives -- legitimate e-mail that gets erroneously tagged as spam and blocked. If we all go down in blazes, I don't care any more," Shein said. He said the big multinational Internet service providers and telecoms are experiencing the same problems as his company, but won't discuss them because it would be bad for public relations. Not until people get their heads out of the sand and start admitting to the problem will anything get done," he said. Shein said he believes much of what's labeled as spam is, in fact, a denial-of-service attack. He even speculates that the motive behind spam isn't advertising and profit -- it's cyberterrorism. At one point, The World was under attack by 200 servers simultaneously "spewing the same spam at us," Shein said. That's a nice feeling -- your business is being pounded into dust by criminals, and people say, Live with it,'" Shein said. Click to try and ask for our white paper - PC Management for the Internet Age. MessageLabs is the global leader in managed email security.
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