Berkeley CSUA MOTD:Entry 26682
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2024/12/24 [General] UID:1000 Activity:popular
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2002/12/1-3 [Uncategorized] UID:26682 Activity:low
12/1    What's the reasoning behind the "price too low to display"? Why would
        Amazon want to avoid the price crawlers? Are people more likely to buy
        once it is in the shopping cart or do they feel like they are getting
        a super deal or what?
        \_ Yes.
        \_ I think sometimes there are marketing contracts that legally prevent
           them from advertising the super-low prices in order to keep the
           manufacturer's relationship good with other retailers, Especially
           ones that will "Meet or Beat ANY advertised price"
           \_ Yup.  Here's an explanation on "Minimum Advertised Price":
              http://www02.bhphotovideo.com/FrameWork/mapexplanation.html
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www02.bhphotovideo.com/FrameWork/mapexplanation.html
MAP PRICES There are places on our web site and in our print ads, where the spaces for prices are intentionally left blank. In other instances, the advertised price is higher than the price you actually pay when you order that item. The reason for this is MAP, or Minimum Advertised Price. MAP is a voluntarily agreement a retailer enters into with a supplier. According to the agreement, which varies in details from vendor to vendor, the retailer can sell an item for any price they wish, but may not advertise the item for an amount less than the Minimum Advertised Price. These agreements help level the playing field for both the small retailer and the giant retail chain. Retailers agree to MAP contracts because the vendor makes it worthwhile for them to do so. A retailer who abides by the agreement can count on getting first news and early shipments of new products, and generally enjoys a "favored" status. At B&H, while we abide by our MAP agreements, we want to make it as easy as possible for you, our customer. Where there is a lower selling price and we can, we will volunteer it -- no need for a nod-and-a-wink or a secret password. At B&H, our lowest selling price is always what you pay. Some Online Retailers make it difficult to tell you about lower-than-MAP prices. Either we ask you to call, or we will e-mail the price, or you can use LiveAssist to inquire for the lowest price while online.